Transforming complexity into impactful solutions through strategic research and design innovation.
Made in Treviso (Italy). Based in Cincinnati, OH (USA).
Professional Journey
Director, Procter & Gamble
Cincinnati, OH (USA) 2018-Present
I lead consumer and category research to inform strategic design choices from 5+ year innovation pipelines to near-term go-to-market programs, democratizing insights, integrating emerging capabilities and leading high-performing teams.
Founder,
The Welcome Card
Stockholm (Sweden), 2016-2020
I co-founded The Welcome Card, leading its social impact through strategic design, research, and creative direction.
Adjunct Instructor, University of Kentucky
Lexington, KY (USA) 2018-19
I developed new design curricula for undergraduate and graduate courses in Systems Thinking, Design Research, and Professional Practice.
The Limits of Empathy
An empirical research inquiry on human behaviors.
Experience Design, Konstfack University, Stockholm (Sweden).
2012-2014
Early Works
A selection of multi-disciplinary projects from 2008-2018 that shaped my foundation in design, research, and problem-solving.
